On June 3^rd,2015, “Lineapelle Summer TrendSelection China” took place in Sheraton Hotel, Guangzhou. The representative ofLineapelle Ms. Martina Ballarinointroduced the colors and styles that will be trending in the spring-summerseason of 2016 in leather, textiles, synthetics, accessories and components.During the presentation, Lineapellealso announced to have established strategic partnership for Asia Region withShengdi Group, which will assistLineapelle instrengthening itspresence on Asian market. Vice Chairman and General Manager of Shengdi ShilingInternational Leather & Leather Products City Mr. Zhang Jun representedShengdi Group on this occasion. Other invited guests included top localdesigners, professional buyers and media representatives.

Lineapelle Asia has been held inGuangzhou since 2003. Thanks to the rapid development of the Asian market, Lineapelle decided to strengthen itspresence and visibility in Asia by entering into partnership with ShengdiGroup, due to its constant support of the Italian tanneries on the Chinesemarket and its assistance in creating channels for exporting Italian rawmaterials and finished products to China.

“Lineapelle Summer Trend Selection”started with the presentation of a video interview with the Lineapelle CEO Mr. SalvatoreMercogliano, who stated that Shengdi is an important partner assisting instrengthening and developing contacts and exchanges between Chinese and Italianleather industries. He added that the preparations for the 2015 Lineapelle Asia Leather Exhibition hadalready started and he invited Chinese buyers and designer to come and visitthis unique event to be held in October this year.