On the occasion of the 65^thanniversary of the People’s Republic of China, the Center of Research andDevelopment of the State Council released a compendium of the outstanding personalitiesin Chinese business world: “Chinese Dream – 100 personalities of the Chinesebusiness world”. As the head of the biggest leather market and distributioncenter in China, as well as the promoter of innovation and development in theleather industry, Chairman of Shengdi Group Jim Lam was included in thecompendium. The story of his life, his management skills, business developmenttechniques and innovative ideas were analyzed and assessed.

The article stressed the importance ofShengdi Shiling International Leather & Leather Products Center for theChinese and international leather industry: “every second bag available on themarket comes from Shengdi Shiling”. Shengdi Shiling accumulates over 8000manufacturers, 18,600 businessmen, 400,000 workers; every day over 2,000,000leather products is being manufactured and exported to 136 countries all overthe world, its yearly trading volume amounts to 30 billion CNY.

The year 2014 was especially significantfor Shengdi Shiling and its Chairman Jim Lam. After years of successfuloperation on the Chinese market, starting from 2014 Mr. Jim Lam has beenpushing forward the “go global” policy and expanding his business worldwide. Inorder to conduct a thorough research of the international market, he visitedsuch strategic countries and regions as Turkey, Italy, Poland, and LatinAmerica. After taking over the steers of Shengdi Shiling in 2009, Jim Lam hasbeen constantly looking for new ways of expanding the leather market. He isworking on constructing an international satellite leather city, attractingforeign businesses, introducing the most exquisite international brands andproducts to the Chinese market. He is also organizer of the Chinese LeatherFashion Show, known as the “Oscars of the leather industry”.