On June 3^rd,2015, “Lineapelle 2016 Summer TrendSelection China” was held in Guangzhou. During the event, Lineapelle officially announced broadening its cooperation withShengdi Group, by appointing it Lineapelle’sstartegic partner in Asia.

In the videointerview shown before the trend release, LineapelleCEO Mr. Salvatore Mercogliano talked about the specifics of Chinese and Italianleather industry, Lineapelle strategiesfor China and the reasons for choosing Shengdi Group as Lineapelle’s strategic partner in Asia. 

Mr. Mercogliano explainedthat Lineapelle is ready to expand onChinese market. Apart from the LineapelleAsia Leather Exhibition, that attracts more and more exhibitors and buyers fromall around the world to come to Guangzhou each year, Lineapelle is planning to organize workshops for the localdesigners, lectures about environmental protection as well as display of thelatest processing technologies. In the meantime, Lineapelle is working on attracting more Chinese exhibitors andvisitors to come to Lineapelle Milan.In order to better implement its strategies for Chinese market, Lineapelle decided to make Shengdi Groupits main partner for Asian and Chinese market, due to its experience andabilities to intensify trade exchanges between Italian and Chinese leather industry.

The 13^thLineapelle Asia Leather Exhibitionwill take place in Guangzhou at the end of this year. All the exhibitors will betop Italian and European tanners.