On October 10^th,2014, President of the Italian Tanners Association and Lineapelle CEO, Mr. Salvatore Mercogliano visited Shengdi ShilingInternational Leather & Leather Products City. During his visit, Mr.Mercogliano discussed the prospects of strengthening cooperation between Lineapelle and Shengdi in terms of Lineapelle Asia Leather Exhibition andexchanges between Italian and Chinese professional leather markets. Mr.Mercogliano discussed also the matter of assistance that Shengdi could provide inpromoting the annual Guangzhou LineapelleAsia event among Chinese leather manufacturers, designers and local media.

He stressed that while facing manyhardships and obstacles, Italy is still willing to intensify export of leather andleather products to China. That is why Lineapelleon behalf of the Italian leather industry would like to keep closer contactswith Shengdi Group and set up its representative office in China, working hard tointroduce high-end Italian leather products to Chinese market. The Chairman ofShengdi Group Mr. Jim Lam added that according to his observations Chinesemarket is seeking more and more high quality genuine leather products thesedays. That is why Shengdi Group is hoping to attract Italian tanners to exhibittheir genuine leather samples in Shengdi Shiling, taking advantage of thelogistic, financial and business platform that Shengdi has created for leatherindustry over the years.

Tang Hui as the vice-general manager of Shengdi Shiling Leather Market introduced the strategic plan on establishment of sixth term of "European leather market” to Salvatore Mercogliano. Salvatore Mercogliano showed greatly interesting in the project planning as they are seeking more business opportunities by expanding sales channels for Italian high-end leather products and leather making manufacturers.

Lin Jun showed display area to Salvatore Mercogliano 

Lin Jun said that Shengdi Group is running a Chinese leather market and well understanding the needs of Chinese local enterprises, so we are in the right position to help Italian enterprises access to Chinese market. On the other hand, with the increasing consume the quality of bags and suitcases, China also needs more high quality leather from Italy. The "European leather market” can function as one-stop trading platform providing buyers and sellers face to face business talks and zero distance meeting, Lin Jun also noted that the special area is allocated to show high-end leather products made by Italian in the market, where is a best place function as the never ending trade fair of Lineapella Italy.

Italian leather products show at Lineapella Asia